Falconer Agency is a New York-based strategic growth agency helping premium brands expand, connect, and grow in the United States.
With deep expertise across market entry, partnerships, communications, and cultural activations, we help brands build meaningful presence in the US through the right strategy, relationships, and opportunities.
Our work sits at the intersection of craftsmanship, culture, and commercial growth. From heritage brands entering the American market to modern businesses seeking strategic partnerships and cultural relevance, we create thoughtful pathways to visibility, connection, and measurable growth.
We believe meaningful expansion requires more than attention. It requires trust, strategic alignment, and a nuanced understanding of the market.
We work with a select number of clients at any one time, allowing for deep partnership, focused execution, and long-term impact.
We define clear positioning before pursuing visibility. By aligning brand values, commercial ambition, and market opportunity, we ensure US expansion is strategic, not reactive.
Our earned media approach focuses on credibility over noise. We secure coverage within the publications and platforms that shape perception, ensuring every placement reinforces long-term brand equity.
We design and structure partnerships that elevate perception and create long-term commercial opportunity.
From selective retail introductions to collaborations with hotels, cultural institutions, and complementary brands, we identify alignments that feel authentic — not opportunistic. Each partnership is carefully positioned to strengthen credibility, expand audience reach, and reinforce brand value within the US market.
Introductions are only the beginning. We shape the narrative around them.
We produce refined brand experiences designed to build meaningful relationships and cultural relevance.
Whether hosting an intimate dinner for key media, unveiling a product through a partnership moment, or aligning with a larger cultural platform, we ensure every event is purposeful, strategically positioned, and commercially aligned.
Successful US expansion requires more than distribution, it requires discernment.
We guide brands in identifying the most strategic commercial routes into the American market, ensuring that retail, direct-to-consumer, and partnership opportunities align with positioning, capacity, and long-term ambition.
Our introductions are selective. Our strategies are considered. Our focus is enduring commercial strength.
Heather Falconer is the Founder of Falconer Agency.
Originally from the UK, Heather began her career as the founder of British youth culture publication Spindle Magazine, which she successfully sold in 2016 before relocating to New York. Building and exporting a media brand internationally gave her firsthand insight into the nuances of cultural translation — and the strategic precision required to succeed in the US market.
Since founding Falconer Agency in 2019, Heather has worked with Royal Warrant holders and globally recognized brands including Converse, Mastercard, GlenDronach, Walpole, Ettinger, Isle of Harris Distillery, Microsoft, Bloomberg, and Hyundai. In 2025, she was recognized as a PR Net Next Gen Agency Honoree for her work supporting heritage brands across the Atlantic.
Heather is known for her thoughtful, relationship-led approach to growth and her belief that true luxury is defined by craftsmanship, integrity, and cultural relevance.
Falconer Agency is supported by a carefully curated team across PR, production, digital, social, and operations. We operate as a strategic collective, combining senior oversight with specialist execution, ensuring every client engagement is delivered with precision and care.
Publicist
Production & Events Coordinator
Technical Lead & E-Commerce
Photographer & Videographer
Chief Morale Officer
